💡 Cold Email Best Practices
Proven strategies for effective cold outreach
📧 Personalize Everything
Use recipient name, company, and specific pain points. Generic emails get ignored. Research each prospect before reaching out.
🎯 Keep It Short
50-125 words ideal. Busy people don't read long emails. Get to the point quickly and respect their time.
💡 Lead With Value
Start with their benefit, not your product. "I can help you X" beats "We offer Y". Focus on solving their problems.
📞 Clear CTA
One clear ask. Make it easy to say yes. "Are you free for a 15-min call Tuesday?" is better than vague requests.
⏰ Follow Up
80% of sales require 5+ touchpoints. Persistence pays. Wait 3-4 days between follow-ups and add new value each time.