Cold Email Best Practices
Personalize Every Email
Use recipient name, company details, and specific pain points. Generic emails get ignored. Research each prospect for at least 2 minutes before reaching out.
Keep It Short & Punchy
Aim for 50-125 words. Busy executives don't read long emails on their phones. Get to the point quickly and respect their time.
Lead With Value
Start with the benefit to them, not about your company. "I can help you save 10 hours a week" beats "We are a software agency".
One Clear Call to Action (CTA)
Don't ask for multiple things. Make it easy to say yes. "Are you open to a 15-min chat next Tuesday?" is better than vague requests like "Let me know what you think."
The Power of Follow-Ups
80% of sales require 5+ touchpoints. Persistence pays off. Wait 3-4 days between follow-ups and try to add new value with each message.
Pro Tip: Warm Up Your Domain
Never send cold emails from a brand new domain. Use our Email Warmup Tool for at least 2 weeks before launching your campaign.